counterclockwise

Privacy policy

The short version: no accounts, your location stays on your device, and we don’t sell your data. The free app shows ads from Google, which collects some device information to do that. A yearly subscription removes the ads.

Effective November 7, 2026. This policy covers the What’s That Siren? app and this website, run by CounterClockWise.

In short

  • We don’t ask for your name, email, phone number or any account.
  • If you allow it, the app uses your location only on your device, to centre the map on your area. We never receive it.
  • The free version shows a small banner ad served by Google AdMob. Google collects some information from your device to serve and measure ads (details below).
  • You choose whether ads are personalised. iOS asks permission before the app can use your advertising identifier. If you decline, you still see ads, but they aren’t personalised with that identifier.
  • A yearly subscription removes ads. While you’re subscribed, the app doesn’t load the ad software.
  • We don’t sell your personal information.

What the app connects to

To work, the app talks to a few services over encrypted (HTTPS) connections. Each one receives your device’s IP address and standard technical details, as any web request does:

  • Montgomery County, PA public servers (the county’s WebCAD and GIS services) for incident data, station and unit information, and municipal boundaries. Their handling of requests is governed by the county’s own policies.
  • Apple for maps and purchases. If the county’s coordinates for an incident are unavailable, the app may ask Apple’s geocoding service to turn the incident’s street names into a map position, which sends that street text to Apple. Apple’s privacy policy applies.
  • Google AdMob, only in the free version, to show ads (see Advertising).

Your location

The app can ask for your location “while using the app”. It uses it only to open the map on about a mile around you and to show your position. Your location is processed on your device and we never receive it. The map is provided by Apple, so Apple’s map service receives requests for the map area you’re viewing, as with any map app. The free version’s ads (see below) can reveal an approximate location from your IP address.

You can turn this off in the app’s Settings, or in iPhone Settings → Privacy & Security → Location Services. If you decline, the map simply opens on the whole of Montgomery County.

Advertising (Google AdMob)

The free version shows a small banner ad provided by Google AdMob. To deliver, measure and protect ads, Google’s software in the app may collect and use:

  • your IP address, and the approximate location it implies;
  • device and app information, such as device model, operating system version and app version;
  • identifiers: your device’s advertising identifier if you allow it, and other app-level identifiers if you don’t;
  • information about how ads are displayed and interacted with.

Google uses this to choose and show ads, limit how often you see the same ad, measure performance and prevent fraud and abuse. Google receives this directly from your device. We receive only aggregated reports from Google, such as impressions and earnings, not information about you. For how Google handles it, see How Google uses information from sites or apps that use its services and the Google Privacy Policy.

Your ad choices

  • Personalisation. iOS asks whether the app may track you across other companies’ apps and websites. If you allow it, Google may use your advertising identifier to personalise ads. If you decline, ads still appear but aren’t personalised that way. You can change this at any time in iPhone Settings → Privacy & Security → Tracking. You can also manage Google’s ad personalisation at adssettings.google.com.
  • Where the law requires it (for example in the European Economic Area, the UK and Switzerland), the app shows a consent form before loading ads, and you can change your choice later in the app’s settings.
  • Remove ads entirely with the yearly subscription.
  • Tapping an ad opens the advertiser’s website or the App Store. Those are run by the advertiser and have their own privacy practices.

Subscription (remove ads)

Removing ads is a yearly auto-renewing subscription sold through the App Store. Apple processes the payment and manages renewal and cancellation. We never receive your payment details or Apple ID. The app checks your subscription status with Apple, on your device, to turn ads off, and it doesn’t load the ad software while you’re subscribed. We don’t keep subscription records tied to you. You can manage or cancel your subscription in iPhone Settings → your name → Subscriptions.

Information on your device

The app stores your settings (such as which incident types you show) and a cache of map positions and municipal boundaries on your device so it loads faster. This stays on your device. Deleting the app removes it.

Analytics and crash reports

We don’t add our own analytics or crash-reporting tools to the app. (Ad measurement is described above.) If you’ve chosen to share app analytics or crash data with developers in your iPhone’s Privacy settings, Apple may provide us anonymous, aggregated reports.

This website

This website uses no cookies, no third-party analytics and no trackers. Like any web server, ours keeps standard logs of each request: your IP address, the page requested, the time, and your browser type. We review these logs in aggregate, with two self-hosted tools (AWStats and GoAccess), to see roughly how many people visit and which pages they read, and for security and to keep the site running.

How long it’s kept. The raw logs are deleted after about two weeks. The GoAccess reports are rebuilt from those logs, so they never reach back further than that. AWStats keeps monthly summaries, which can include visitor IP addresses, for up to about 13 months, then deletes them. These reports are protected by a password and visible only to us. We don’t use them to identify you or build profiles, and we don’t share them.

If you email us, we use your address to reply and keep the message as long as needed to help you.

Children

The app is not directed to children under 13, and we don’t knowingly collect personal information from anyone.

Your rights

Depending on where you live (for example California or the EEA and UK) you may have rights over your personal information, including to access or delete it and to opt out of its use for advertising. We don’t collect personal information ourselves, so there is generally nothing for us to access or delete; for data held by Google, use Google’s own tools. To opt out of personalised ads, decline tracking in iOS or use Google’s ad settings above. Questions? Email hello@counterclockwiseapps.com.

Changes

If this policy changes in a meaningful way, we’ll update the date at the top and, where appropriate, tell you in the app. Last updated November 7, 2026.

Contact

CounterClockWise
hello@counterclockwiseapps.com